Entrepreurship - Hung Fook Tong, A Hong Kong based Chinese Herbal drink company

Introduction Hong Kong raft go for become more health-conscious in the ultimo decade. In 2003, the SARS epidemic in Hong Kong had cruelly interpreted away the lives of 300 people and left us with traumatic experiences. After such a painful lesson, people eat up realised the vulnerability of life and the grandeur of health. Their consumption on tidy products has surged considerably as a result. In tack to explore the lucrative market of healthy products, I have chosen Hung Fook Tong ( HFT) for my analysis assignment. Found in 1986, HFT is a wide herb tea tea endeavour with chain stores, manufactories of health products and bottled herbal tea drinks. It is determined to devote itself to the appear for a perfectly infixed path to health for the benefits of mankind and to happen down the bewitching tradition of Chinese herbal application. Coincidentally, hotshot of my friends had previously worked at HFT during summer vacation. In order to defy out a thorough analysis of HFT and the Chinese herbal drink, my friend has likeable arranged an interview for me with the marketing manager, Mr. Ricky Wong. However, earlier we process further, permit us see what does a veritable(prenominal) customer mean. A typical customer is someone who makes commit of the paid products of an unmarried or organisation. This is typically through buy or renting goods or services.

They are someone who frequented a particular shop, who do it a habit to purchase goods of the phase the shop sell there rather than elsewhere, and with whom the shopkeeper had to hold a consanguinity to keep his or her custom, essence expected p urchases in the future. The shopkeeper remem! bered the sizes and preferences of his or her customers. Types of typical customers regular customers can be separate into two main groups: versed and external. Internal... If you want to get a full essay, order it on our website: BestEssayCheap.com

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