Branding of Telenor Easy Paisa

MARKETING STRATEGY A CASE STUDY ON BRANDING STRATGEY OF EASYPAISA Submitted By: Mohammad Badar Siddiqi Shahid Iqbal Atif Hussain Ammar Akram Qureshi Fahad Ahmad Afaq Ahmed Fahad Salahuddin Submitted To: Mr. Najeeb Agrawala Date of submission: 05-01-2012 TABLE OF circumscribe Executive Summary3 Situation Analysis4 near the flaw Easypaisa5 to the highest degree Telenor Pakistan5 About Tameer Bank Pakistan6 stigmatisation possibility With Reference to EASYPAISA 7 Branding of Easypaisa13Financial Services13 Mobile Banking14 Branding Activities15 Brand Value Evaluation15 SWOT Analysis15 free-enterprise(a) SWOT Analysis (vs. UBL OMNI)16 Challenges17 Recommendations18 Conclusion18 Glossary19 References19 decision maker SUMMARY SITUTATION compend It was so hard few years back to manufacture our bills and take out cash from our bank account without get toiled out. But thanks to EASYPAISA, all this is just a event of movin g my fingers and thumb on my cell remember, says a customer at a Telenors franchise. The unique pit name in Easypaisa, as they say Badlay zindagi asani se or changing lives with ease, has actually made a lot of variety in concourses lives who loss to make gold accomplishment of any sort.

And its not just those people who possess a bank account; its as well as the ones who harbort visited any bank in their built-in life. In this study, we will touch upon the concept of stigmatization, see many top hat practices and then look at the branding strategy apply by Easypaisa, the challenges they faced, which turned out to be opportunities during different phases of th! e assist and the way forward in qualification the brand more than more successful than it is today. COMPANY epitome ABOUT THE BRAND EASYPAISA grateful to the world of convenience!! Easypaisa, the largest palmlike banking service in Pakistan offers the roughly convenient access to financial services for all Pakistanis! Whether you train a mobile phone or not, Easypaisa offers services that...If you want to get a just essay, order it on our website: BestEssayCheap.com

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