Tourism And Hospitality Industry Gradusone Tourism

GradusOne Tourism Panel was the first networking event I attended. This event was held at The Profile Vancouver and featured a panel of industry professionals, whom all engaged in very interesting discussions about British Columbia’s growing Tourism and Hospitality industry. The panellists included an Executive Director from Destination Canada, the CEO of The Vancouver Trolley Company, Corporate Manager and HR of SilverBirch Hotel and Resorts, Program Manager of Go2HR, and General Manager of the Pan Pacific Vancouver. The panel put together was fantastic, although all panellists were from the tourism and hospitality industry; there was still this strong diversity in each panellist’s field. I found all panellists gave us a great insight of the different fields, opportunities and even difficulties that they face within their professions. I really enjoyed the ambiance of this event, it was great, and the location was beautiful with a large enclosed room, which encoura ged everyone to socialize and network. Overall, this sold out networking event had a maximum of 100 people and I was very pleased with the overall experience. The second networking event I attended was, CONNECT Show BC. This event brings together thousands of owners and operators of restaurants, hotels, bars, and tourism and hospitality companies from across British Columbia. The event was located at the Waterfront Convention Centre, and is known as an industry trade show. The show was only open to

Essay Beowulf Translations In Time - 2840 Words

Beowulf Translations In Time Beowulf. The oldest and, arguably, the greatest epic in English literature’s vast history. Beowulf is an epic poem, originally written in Old English, that details the heroic exploits of the warrior, Beowulf, throughout his life. It represents the heroic ideal and the role of fate’s importance to the Old English people, while also addressing politics, war, old-age, kinsmanship, and fantasy. The depth of the poem, in both its poetry and narration, is incredible, and in the original Old English the integration and weaving of meaning throughout the text is virtually unparalleled. Though Beowulf is an obvious masterpiece of English literature, its true importance in history is often understated†¦show more content†¦Wiht unhaelo, grim ond graedig, gearo sona waes, reoc ond repe, ond on raeste genam pritig pegna; panon eft gewat hude hremig to ham faran, mid paere waelfylle wica neosan. (115-125) This passage, Grendel’s approach and attack on the Dane’s hall, was chosen because it is representative of the poetic and narrative structures that are operating throughout the poem; the recurring diction, narrative movement, internal reference and contrast, and envelope structure that are present in this short passage are echoed in all of Beowulf. Also, this passage is an important and entertaining portion of the story, providing a good reference point for the analysis of the translations. The translations I have selected are varied; from literal word- by-word translations, to more â€Å"narrative† modern verse translations, to transcriptions of the original text with glossings, and even one of my own translations. The chosen translations range fairly evenly from the years 1892 to 2001, and are all from academic sources (except for, possibly, the two Penquin translations, which I have included for added depth in analysis, giving translations that are directed at a more broad audience). This varied range of translations over time provides a good foundation to examine the content of this very important passage in translation. By examining Grendel’s approach to the hall, theShow MoreRelated Epic of Beowulf Essay - Foreign and English Translations and Versions of Beowulf1541 Words   |  7 PagesForeign and English Translations and Versions of Beowulf   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From 1805 until the present there have been introduced an abundance of paraphrases, translations, adaptations, summaries, versions and illustrations of Beowulf in modern English and in foreign languages due mostly to two reasons: the desire to make the poem accessible, and the desire to read the exotic (Osborn 341). It is the purpose of this essay to present a brief history of this development of the popularity of the poem andRead MoreEssay about Comparison of Seven Beowulf Translations1133 Words   |  5 PagesComparison of Seven Beowulf   Translations    There is not unanimity among Beowulf translators concerning all parts of the text, but there is little divergence from a single, uniform translation of the poem. Herein are discussed some passages which translators might show disagreement about because of the lack of clarity or missing fragments of text or abundance of synonyms or ambiguous referents.    After the Danish coast-guard meets and talks to Beowulf, the guard then begins his nextRead MoreLanguage in Beowulf Essay767 Words   |  4 Pagestimeles epic poem Beowulf. Beowulf was written in Old English by an unknown author between the centuries of 800 AD and 1000 AD. Year after year, a new translation is made by an author. Each translation is completely different, yet still the same poem. It is tedious for authors to make their translation literal to the original epic, while simultaneously making it understandable, modern, and readable. Many have tried to accomplish this, but personally I find that Seamus Heaney’s translation of the epic accomplishesRead MoreEssay about Analysis of 2 Translations of Beowulf667 Words   |  3 PagesDescription Comparative Analysis Beowulf is a great piece of Anglo-Saxon literature that can be, and has been, translated in multiple ways. Of the many outstanding translations, two of which are by Burton Raffel and Seamus Heaney, different ways of writing are portrayed. Grendel’s description is written quite differently in both translations. Heaney’s translation is more similar to the Anglo-Saxon style of writing than Raffel’s translation. In Heaney’s translation, he uses a kenning to describe theRead MoreEssay On Translation Of The Movie Beowulf953 Words   |  4 PagesBeowulf is the oldest surviving epic poem in Old English literature. It is a tale as old as time, passed down through stories around the campfire, told through the ancient lips of our ancestors. There were many translations recorded as soon as writing was developed, but one was more accurate and popular than the rest. In the year 2007, the movie Beowulf was produced, and it combined many translations of the poem. There were major similarities and differences between the most accurate translationRead MoreBeowulf: An Anglo-Saxon Epic Poem Essay1356 Words   |  6 Pages The epic poem Beowulf, is a work of fiction and was composed sometime between the middle of the seventh and the end of the tenth century of the first millennium, in the language today called Anglo- Saxon or Old English. This story is a heroic narrative, more than three thousand lines long, concerning the deeds of the Scandinavian prince, also called Beowulf, and it stands as one of the foundation works of poetry in English. Beowulf is obviously a creation of the poet, through partial comparisonsRead MoreEssay on Anglo-Saxon History and Beowulf1586 Words   |  7 PagesAnglo-Saxon History and Beowulf By definition the word â€Å"hero† might be interpreted in one of four ways. First off in mythology and legend, a hero is often of divine ancestry. He is endowed with great courage and strength, celebrated for his bold exploits, and favored by the gods. Secondly, a hero is a person noted for feats of courage or nobility of purpose, especially one who has risked or sacrificed his or her life. Thirdly, a hero can also be described as a person noted for specialRead MoreBeowulf And The Anglo Saxon Period1740 Words   |  7 PagesBeowulf The original poem, Beowulf, goes back to the Anglo-Saxon period in c. 650 and c.1100. Authors translated Beowulf many times in the Anglo-Saxon period to present day. It displays how a hero should be in the real world. He helps the people in the village and slays monsters. Everyone in the village looks up to him as he acts as if he were a role model. Beowulf, the protagonist in the translated Beowulf by Seamus Heaney, is a hero of his village, stands for bravery, strong will, and noblenessRead MoreSummery and Response of Webster’s Article on Archeology in Beowulf642 Words   |  3 PagesIn Webster’s article, she talks about the different things that make Beowulf the poem what it is today. In her article she talks about different things like swords, shields, halls, and cultures. She takes these subjects and talks about where they originated and why they are in the poem. She takes the poem and breaks it down into the different subjects, and shows the reader how they add to the texture of the poem. Webster ends her article by stating that the poem would not be what it was today withoutRead More Epic of Beowulf Essay - Alliteration in Beowulf1297 Words   |  6 PagesAlliteration in Beowulf  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   The diction of the Old English poem Beowulf is distinguished primarily by its heavy use of   allliteration, or the repetition of the initial sounds of words.    In the original manuscript version of the poem, alliteration is employed in almost every line (or two half-lines); in modern translations of the poem this is not so. Beowulf uses alliteration [my italics] and accent to achieve the poetic effect which Modern English poetry achieves

Groupon Analysis Free Essays

string(71) " number of variables and to identify the underlying common dimensions\." 1. Research process As the secondary data on evaluation of customers in Vietnam with regard to groupon are not available, the method to be used in this study is almost research employing a combination of qualitative and quantitive approaches. Problems de? nition Quantitive research Research design Qualitative research Questionnaire online survey Sampling Fieldwork Data analysis Managerial implications Figure : the stages of customers evaluation research Normally the starting point of any research process is the research problem and research objectives. We will write a custom essay sample on Groupon Analysis or any similar topic only for you Order Now The next stage is to design plans of getting information of both quantitive and qualitative ? gures. Then the the objectives transform in to questionnaire. In the survey both quantitive and qualitative questions are used. Multiple choices with scale measure is used on the other hand question with open answers are use to identify the quantitive problems. Information to be obtained should be determined prior to the building of questionnaire. Table 1 shows how information is to be collected. Each variable have 5 question to determine. Variables Reliability! Who to ask Customer! What to get How is the customer valuation of groupon companies’s reliability ! How is the customer valuation of groupon companies’s responsibility!! How is the customer valuation of groupon companies’s assurance! How is the customer valuation of groupon companies’s empathy! ! How is the customer valuation of groupon companies’s tangibles! Responsibility Customer Assurance Customer Empathy! Customer! Tangibles Customer! The next step after questionnaires were designed and sampled, ? eldwork was executed that involved the completion and return of questionnaire. Data analysis can start after the returned questionnaire were checked. Finally, the research process ends with the most important part that is the managerial implications. 2. Quantitative study The purpose of the quantitative study is to identify the relationship between 5 factors reliability, responsibility, assurance, empathy and tangibles and the quality of groupon companies’s services. The details about sampling, data collection and data analysis methods are described in the next part. a. Sampling †¢ Sample size: a sample of 390 people was drawn from residents living or working in some districts in Hanoi and some part of districts 1 Ho Chi Minh city. 90 people answered some question to classify in 3 groups which are the people have used groupon service, the people never use groupon service but they know about it and the people never use groupon and do not know anything about it. As expected, 50 percents of people who were asked to do survey are student because large number of people who use groupon to buy product and services is low inco me people; 30 percents of that is white collar worker the reason is that they have to work with computer and internet in plenty hours in a day and they want to buy product with low cost lso and the last group of people the survey focusing on is housewives which is have 20 percents in total sample. Sample should include both women and men, belonging to 5 groups of age (from 18 years old to over 55 years old). †¢ Selection criteria: the selection criteria for those participating in the study were age (between 18 and over 55 years old), income ( at least more than 1 million Vietnam dong per month), ability to use computer and the internet ( because almost all groupon companies are working base on internet environment). In addition, respondents should not be acquaintances of each other because they can share the same attitude about some services and companies. b. Data collection The questionnaire consists of 25 questions to determine 25 items which belong to 5 factors. These factors were developed from the study model Serqual . The Likert ? ve-point scale was used for those items that aimed to measure consumer’s evaluation and felling. †¢ Factors 1: reliability have 5 questions which were designed to explore customer’s belief †¢ Factors 2: responsibility was aimed to ? d out the felling of customers about responsibility of the companies whether they can respond the requirement of customer immediately or with some delays. This factor was determined by 5 questions †¢ Factor 3: Assurance is the factor which have 5 question to measure the security of the companies’s service. †¢ Factor 4: empathy use 5 question to explore if the staff of companies try to help and understand customer or not. †¢ Factor 5: tangible have 5 question to determine like the last 4 factor. Those question use to evaluate the appearance of the companies such as the website, voucher or uniforms of staffs. Every question uses multiple choices with ? ve-point scale from 1-5 which mean terrible, poor, average, very good and excellent. The questionnaire was translate into Vietnamese and pre-test on 5 respondents to ensure the correct understanding and the ease of answering. Pretest results were satis? ed. The questionnaire were distributed to 730 persons in Hanoi and Ho Chi Minh city via online survey which is designed by Google and send by email, direct message and social networking(Facebook, Twitter). (Appendix Phu luc bang hoi ) Of 730 person sent survey 390 returned result, of which 163 were usable (163 respondents use groupon as the media to shopping). The valid questionnaire must (1) not having more than ? ve missing values; (2) not selecting all â€Å"1† or all â€Å"5† for all questions. The distribution of questionnaires and the collections of returned ones were carried out from 8th October to 20th October 2012. c. Data analysis Answers from the respondents were reviewed for completion and usefulness. Accepted questionnaire were coded and the raw data input in the SPSS package version 20 for Mac. The reliability of measurement scales was evaluated using Cronbach’s alpha value. A scale is reliable if the alpha is higher than 0. 6. Descriptive analysis is used to describe the variables in term of frequency. Due to the small size sample, subgroup analysis is not meaningful. Analysis variance (ANOVA) or cross tabulation results therefore were not used. The lis of codi? ed variables is shown in Appendix phu luc cac bien Factor analysis was used to reduce the number of variables and to identify the underlying common dimensions. You read "Groupon Analysis" in category "Essay examples" Factor scores were then analyzed using multiple regressions, through linear relationships between a dependent variable and various independent variables (predictors) were determined. 3. Results 3. 1 Sample pro? le Groupon-buying discount products or services online are consumed by a large number of population due to the development of the internet past 10 years. Sample includes 46 men and 117 women, aged from 18 to over 18 years old with the majority being the age group of 18-24 years old. Of 162 respondents 20. 2% using groupon for their work, 64. 4% using for their personal purpose and 15. % using groupon to buy products and services for both purposes which are personal and work. More than 60% of people who are asked have a low income which is less than 5 million Vietnam dong per month, it can be reasonable when most of groupon customer have a low income and it may explain that price is very importance when they decide to buy somethine. And a large number of the respondents are stu dent which are a young generation. They can easily using internet and modern way of shopping. Figure : Gender distribution Figure : Purpose distribution 15% 28% 20% 72% 64% Man Women Personal Work Personal and work Figure : Age distribution Figure : Monthly income 1% 7% 13% 16% 11% 12% 79% 9million 5-9 million other 61% 18-24 25-29 30-40 40-50 Figure : Job distribution 150 100 50 0 Student New employee Employee Housewife Other Table show the demographic characteristics of the sample with regards to gender, age, income, job and voucher’s value. Table : Summary samples’s characteristic Percentage (n=162) Female Gender Male 18-24 25-29 Age 30-40 40-50 less than 5 million 5-9 million Monthly income more than 9 million other Student New employee Jobs Employee Housewife Other 1. 500. 000 11% 16% 69. % 12. 3% 15. 3% 1. 8% 0. 6% 17. 8% 69. 9% 9. 2% 1. 8% 1. 2% 7% 1% 61% 12% 28% 79% 13% 72% 3. 2 Descriptive analysis In the study, ? ve factors were used to measure customer evaluation and felling. For the statistical purpose all variables were described in term of frequencies (percentage) and average values (means). Finding related to customer’s evaluation and fellin g are summarized in tables. a. ! How customers trust groupon companies services in Vietnam, those thing can show up by some factors such as the quality of products what companies guaranteed and the punctuation of delivery. Consequently, the result will show how customer believe in companies and their goods. Groupon companies always sale all product with a very cheap price so this factor explore how is the customer’s belief. Table : Customer’s belief in groupon companies Percentage (n=163) Terrible/ poor 2. The customer’s belief in discount price 3. The customer’s thinking of products and services qualities 4. Delivery’s punctuation 5. Customer care staffs’s knowledge 6. Customer care staffs’s respond 22. 6% 21. 5% 17. 8% 19. 6% 22. 7% Very good/ excellent 30. 7% 31. 3% 55. % 42. 9% 34. 7% Average value (means) 3. 08 3. 10 3. 53 3. 29 3. 21 As can be seen that customer belief indicator is more than 3 but still below than 4. The respond ents accepted and trust those companies. b. How customers evaluate the responsibility of Vietnamese groupon companies: Online shopping is very different from traditional shopping because clients can pay money and have goods or services immediately so that responsibility is a very important factor to rate ? rms’s qualities. It can be seen that customer evaluate ? rm’s after sale service is poor . It is probably due to many groupon companies in Vietnam think that responsibility which is taking care customers after they had bought products and service belong to suppliers, they only have to sale goods. It may lead to 47,9% of respondent thinks ? rm’s responsibilities are terrible and poor. Table : Response to companies’s responsibility Percentage (n=163) Terrible/ poor 7. Staffs’s enthusiasm 8. Companies solve your problems actively 9. Hotline for customer care 10. Recheck customer’s information to ensure fast and correct delivery 11. After sales services 16. 6% 26. % 31. 3% 23. 9% 47. 9% Very good/ excellent 40. 5% 27. 6% 33. 8% 44. 1% 19. 6% Average value (means) 3. 28 3. 08 3. 06 3. 29 2. 60 From the table it can be concluded that ? rm’s responsibility is acceptable but they some aspects are poor for instance hotline and after sales services. c. How customer rate companies’s assurance: Not as tradition transactions, online shopping sh ould have a more secure transaction. Most of payments for groupon company are electronic payment which have many potential risk. As the result keep customers’s personal and payment data is very essential. Vietnamese people do not care much about security but in the modern life but when credit card, online wallet etc†¦ are becoming more popular everyday it has to be a factor to evaluate service qualities Table : Customer evaluation of transaction assurance Percentage (n=163) Terrible/ poor 12. Trading process is quick and exactly 13. Privacy of transaction 14. Company always keep clients’s data safe 15. Contrasts are sensible and clear 16. Reputation of companies 22. 1% 10. 4% 17. 2% 11. 7% 14. 7% Very good/ excellent 44. 1% 56. 4% 52. 5% 55. 2% 40. 5% Average value (means) 3. 33 3. 9 3. 54 3. 60 3. 29 Every items belonging to assurance factor are shown on the table. It is believed that respondents rate this factor pretty good. d. How companies and their staff empathize customers: This factor was designed to uncover customer’s felling about companies’s empathy. There is an idiom that â€Å"customers are always right† so that communication between seller s and their customers is very importance . Those 5 questions explore how respondent think about staff attitude and empathy. Table : Customers’s evaluation of companies’s empathy Percentage (n=163) Terrible/ poor 17. Staffs’s behavior and attitude 18. Companies’s staff pay attention of customers’s private requirement 19. Customer always feel convenient and satisfied of services 20. Company makes improvement after client’s complain 21. Clients don’t have to wait for a long time to user service 14. 1% 27. 6% 21. 5% 31. 3% 21. 5% Very good/ excellent 46. 7% 35. 6% 33. 1% 20. 9% 41. 1% Average value (means) 3. 37 3. 09 3. 14 2. 88 3. 31 The table show that customer’s evaluative criteria is uneven, some items have a high value some is quite low. Respondents evaluate that improvements of company after their complain are poor, 31. 3% think that it terrible and poor. e. How is the tangibles of companies: Although almost all groupon companies do not impress their customer by a fancy shop or building but there are some aspects to evaluate their tangibles such as their vouchers and websites whether they are beautiful or ease of recognizing. Respondents think that about these 2 things groupon companies do well and they probably appreciate that. However there is a aspect having a low evaluation by respondents which is staffs’s uniform. It can be a result of companies category which is online company because of that they do not think staff’s uniform is the serious problem. Table : Customers’s evaluation of companies’s Tangibles Percentage (n=163) Terrible/ poor 22. Transaction place 23. Vouchers design 24. Website designed 25. Staff uniform 26. Transporters have transportations to deliver products to clients quickly and safe. 19% 11. 6% 8. 6% 33. 2% 16. 6% Very good/ excellent 45. 4% 59. 5% 64. 4% 24% 46. 6% Average value (means) 3. 42 3. 66 3. 74 2. 85 3. 41 4. 3 Factors in? encing groupon services quality a. Evaluation of the measuring scales In the reliability analysis, items that have total-item correlation smaller than 0. 6 were removed from the scales but in this sample there is no variable was eliminated. All items were tested for reliability. The resulting Cronbach alpha of each scale is presented in Table . Table : Alpha values Codi? ed variables Reli1-Reli5 Res1-Res5 Assu1-Assu5 Emp1-E mp5 Tan1-Tan5 Number of items 5 5 5 5 5 Alpha value 0. 804 0. 831 0. 863 0. 826 0. 856 Measurement Scale Reliability! Responsibility Assurance Empathy! Tangibles b. Factor analysis Twenty four variables were submitted for factor analysis. The extraction method used was Principal Axis Factoring, accepting all Eigen values which are higher than 1. The rotation method was Oblimin with Kaiser Normalization; rotation was coverged in 9 iteration. The factor analysis resulted in e Component 1 Tan1 Tan2 Emp5 Tan5 Tan3 Tan4 Assu3 Assu2 Assu4 Emp1 Assu5 Emp4 Res5 Res3 Emp3 Emp2 Res4 Reli5 Res1 Reli4 Res2 Reli2 Reli1 Reli3 Assu1 Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. a. Rotation converged in 9 iterations. 2 0. 767 0. 760 0. 742 0. 714 0. 699 0. 561 0. 803 0. 771 0. 732 0. 552 0. 542 3 4 5 0. 521 0. 708 0. 609 0. 580 0. 550 0. 502 0. 524 0. 772 0. 754 0. 723 0. 564 0. 784 0. 746 0. 549 Eigen values and variance of each factor are indicated in Appendix Ph? l? c Eigen. The factor correlation matrix (Appendix Ph? l? c ma tr? n tuong quan) illustrates that the correlation between factors is insignificant (correlation coefficient are smaller than 0. ). This is an underlying assumption required for multiple regression. For those variables that load on two factors, the higher load on two factors, the factor with higher value is selected. However if loading difference is not significant (that is not more than 0. 3) the variable will not be used for multiple regression (Tan4 and Emp2). Table Nr :Factor nomination Factor name Transaction place Vouchers design Clients don’t have to wait for a long ti me to user service 1 Tangibles Having transportations to deliver quickly and safe. Website designed Staff uniform Company always keep clients’s data safe Privacy of transaction 2 Assurance Contrasts are sensible and clear Staffs’s behavior and attitude Reputation of companies Company makes improvement after client’s complain After sales services 3 Responsibility Hotline for customer care Customer’s convenience and satisfaction of services Attention of customers’s private requirement Customer care staffs’s respond Staffs’s enthusiasm 4 Staff quality Customer care staffs’s knowledge Companies solve your problems actively Factor component Nr Factor name Factor component The customer’s thinking of products and services qualities 5 Reliability The customer’s belief in discount price Delivery’s punctuation The above 5 factors were considered independent variables in the multiple regression model and the dependent variable was â€Å"Quality of groupon service†. Multiple regression results are presented in the next section. c. Multiple regression Multiple regression is use to identify the relationship between the dependent variable and many independents variables. The multiple regression model has the following form: Y= ? + ? 1X1 + ? 2X2 + ? 3X3 + ? 4X4 +†¦.. + ? nXn The relationship between the dependent variable â€Å"Quality of groupon service† and the factors identified through the above factor analysis is determined using multiple regression. Table shows the variance of this analysis. Tab How to cite Groupon Analysis, Essay examples

we sing, we dance, we steal things by Jason Mraz free essay sample

Jason Mraz is an extraordinary music genius. He has his fans moving and dancing to the rhythms of reggae, hip hop, pop, rock and folk. He also has the coffeehouse vibe. His vision of sound makes songs that are sure to inspire, to make you dance, to ignite and to raise a smile. He writes lyrics that show how satirical and humorous of a person he is. We will write a custom essay sample on we sing, we dance, we steal things by Jason Mraz or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then you have this one part of him that is deeper and thoughtful that is expressed in his songs such as; â€Å"A beautiful Mess†. His album, we sing, we dance, we steal things, has brought this sunny, playful, electrifying grooves that merged into a piece of art. To me he is just an incredible singer and songwriter. I enjoy his music a lot because he has positivity toward life, he is multitalented, and that personal connection he makes to translate his music to the fans that throws back brilliance of a person he is. His passion for music makes a true artist. His music creates a world for me to be myself, to be free, to chase my dreams, and to live life to the fullest and to also have fun. One of my favorite songs is â€Å"I’m yours†, I like the melody and catchy phrases he uses to describe love. People can relate to Jason’s songs. In his lyrics it can be about a divorce, love and happiness. He is an artist to follow and to listen to. It is worth buying any of his albums and it’s sure that you won’t be disappointed.

This is the Best Lead Nurturing Strategy to Move People Down Your Funnel

This is the Best Lead Nurturing Strategy to Move People Down Your Funnel For several quarters, your organization has been excelling at almost every metric  and you’ve been generating tons of leads. The only problem is that you haven’t been seeing the kind of revenue that even comes close to the number of leads you’ve generated. While there could be a number of reasons behind this, it typically stems from improper lead nurturing or the lack of it. It’s not enough to just generate leads because those leads do not automatically translate to revenue. For that, you need them to convert. And to convert them, you need to nurture them so that they follow the conversion path in your sales funnel  and  eventually result in a sale. That’s where a lot of organizations get stuck and what this post addresses. Lead Nurturing Templates to Get Your Sales Funnel Right Before learning how to troubleshoot your lead nurturing activities, check out these templates. This download includes: A content audit guide to help identify your content deficits. A content mapping template to map your content to each funnel stage. A 2019 content calendar to get your year planned out. A user persona worksheet to help you target the right people.What is Lead Nurturing and Why is it Necessary? Lead nurturing refers to the process of building and nurturing your relationships with potential customers throughout the buyer’s journey. The goal is to guide them through different stages of your sales funnel and eventually get them to convert. Which means you need to provide them with relevant assistance, information, content, and offers depending on where they are in the funnel. This is important because 80% of new leads  will never result in a sale. But nurtured leads are 50% more sales-ready. In other words, nurturing your leads will improve your chances of converting them. And an increase in conversions can increase your revenue. It’s easy to nurture your leads, in theory. But in practice, a lot of organizations struggle with their lead nurturing efforts. In fact, 86% of B2B marketers in a DemandGen survey  rated their lead nurturing initiatives as only average or below. This isn’t too shocking considering how 80% of respondents have found it challenging to generate responses with their lead nurturing programs. Image Source: DemandGen It’s important to note that these aren’t just startup business owners or marketers who are struggling. Clearly, lead nurturing isn’t something that you can easily master, even if you’ve run a business for years. There’s always room to keep learning because the B2B landscape keeps evolving with new technology. There are also frequent changes in buyer behaviors and preferences. So you need to brush up your knowledge every now and then to learn some of the best ways to nurture leads and increase conversions. Beginners, on the other hand, will have to learn from scratch.   Recommended Reading: The 4 Simple Stages of an Engaging Email Funnel Strategy Steps to Nurture Your Leads for Sales There are tons of ways to nurture leads, but you can’t attempt all of them in one go or you’ll get overwhelmed and end up failing. You need to start slowly – from the basics and the most effective tactics. So check out the following essential steps and advanced tactics to nurture your leads for sales: #1: Align Your Sales and Marketing Teams A misalignment between your sales and marketing teams could be the main reason you’re falling behind in your lead nurturing efforts. When there’s collaboration between the people who generate leads and the people who convert those leads, your organization can effectively guide potential buyers through the funnel. This will eventually result in better sales and customer loyalty. Recommended Reading: The Best Sales Enablement Strategy for Marketers (+ 4 Free Templates) In fact, 58% of respondents to a LinkedIn survey  felt that sales and marketing alignment improves customer retention. 54% of the respondents also felt that sales and marketing alignment boosts the financial performance of their organization. Yet 38% of respondents in a Conversica study  did not follow up on their inbound leads. Even among the companies who did follow up, 63% gave up after only 1-2 attempts. This shows that even when marketing has done their part to generate leads, there could be a  lack of or insufficient follow-up attempts from the sales team. Image Source: Conversica Here are some tips that will help you align your sales and marketing teams: Develop a unified set of goals that you can measure.  A misalignment in team goals could result in overall misalignment between the two teams. Define specific goals that both teams should work towards such as attainment of a revenue goal, a percentage increase in revenue, a certain number of conversions, etc. Come up with a formal process of qualifying leads  and determining when to pass them on to the sales team. A proper lead scoring system will help you with this process. You will learn more about this in the next step to nurture your leads for sales. Coordinate content marketing campaigns  with your sales team. Consider their suggestions in your content brainstorming sessions. And make sure you communicate with them about any deals and offers you have in place. This communication should include talking points about the offer, leads generated from the offer, and other essential information. The marketing team needs to consult with the sales team about what kind of buyer information will be most helpful to them. Knowing the exact kind of buyer data to collect will help your marketing team smoothly transition more qualified leads through the funnel. #2: Learn to Score Your Leads As mentioned briefly in the previous point, you need to learn how to score your leads so you know when to transition them to different teams. Lead scoring is a process of ranking your leads based on how likely they are to convert. But more importantly, it helps your sales and marketing teams to align their definition of a hot lead and helps them coordinate more effortlessly. Since lead scoring assigns a numerical value to the quality of each lead, it becomes easier for each team to identify when and how to approach each buyer. This makes lead scoring an essential element in the lead nurturing processes of most organizations. In fact, an Eloqua study  of 10 B2B organizations found that lead scoring systems increased deal close rates by 30%. The companies also saw a revenue increase of 18% and a revenue-per-deal increase of 17%.

Global Warming and the Risk of Flooding in Tuvalu

Global Warming and the Risk of Flooding in Tuvalu Tuvalu is a tiny island country located in Oceania about halfway between the state of Hawaii and the nation of Australia. It consists of five coral atolls and four reef islands but none are more than 15 feet (5 meters) above sea level. Tuvalu has one of the worlds smallest economies and has recently been featured in the news as it is becoming increasingly threatened by global warming and rising sea levels. Basic Facts Population: 11,147 (July 2018 estimate) Capital: Funafuti (also Tuvalus largest city) Area: 10 square miles (26 sq km) Coastline: 15 miles (24 km) Official Languages: Tuvaluan and English Ethnic Groups: 96% Polynesian, 4% Other History of Tuvalu The islands of Tuvalu were first inhabited by Polynesian settlers from Samoa and/or Tonga and they were left largely untouched by Europeans until the 19th century. In 1826, the whole island group became known to Europeans and was mapped. By the 1860s, labor recruiters began arriving on the islands and removing its inhabitants either by force and/or bribe to work on sugar plantations in Fiji and Australia. Between 1850 and 1880, the population of the islands fell from 20,000 to just 3,000. As a result of its decline in population, the British government annexed the islands in 1892. At this time, the islands became known as the Ellice Islands and in 1915-1916, the islands were formally taken over by the British and formed a part of the colony called Gilbert and Ellice Islands. In 1975, the Ellice Islands separated from the Gilbert Islands due to hostilities between the Micronesian Gilbertese and the Polynesian Tuvaluans. Once the islands separated, they became known officially as Tuvalu. The name Tuvalu means eight islands and although there are nine islands comprising the country today, only eight were initially inhabited so the ninth is not included in its name. Tuvalu was granted full independence on September 30, 1978, but is still a part of the British Commonwealth today. In addition, Tuvalu grew in 1979 when the U.S. gave the country four islands that had been U.S. territories and in 2000, it joined the United Nations. Economy of Tuvalu Today Tuvalu has the distinction of being one of the smallest economies in the world. This is because the coral atolls on which its people are populated have extremely poor soils. Therefore, the country has no known mineral exports and it is largely unable to produce agricultural exports, making it dependent on imported goods. In addition, its remote location means tourism and the related service industries are mainly non-existent. Subsistence farming is practiced in Tuvalu and to produce the largest agricultural yield possible, pits are dug out of the coral. The most widely grown crops in Tuvalu are taro and coconut. In addition, copra (the dried flesh of a coconut used in making coconut oil) is a major part of Tuvalus economy. Fishing has also played an historic role in Tuvalus economy because the islands have a maritime exclusive economic zone of 500,000 square miles (1.2 million sq km) and because the region is a rich fishing ground, the country gains revenue from fees paid by other countries such as the U.S. wanting to fish in the region. Geography and Climate of Tuvalu Tuvalu is one of the  smallest countries on Earth.  It is in Oceania south of Kiribati and halfway between Australia and Hawaii. Its terrain consists of low lying, narrow coral atolls and reefs and it is spread over nine islands which stretch for just 360 miles (579 km). Tuvalus lowest point is the Pacific Ocean at sea level and the highest is an unnamed location on the island of Niulakita at only 15 feet (4.6 m). The largest city in Tuvalu is Funafuti with a population of 5,300 as of 2003. Six of the nine islands comprising Tuvalu have lagoons open to the ocean, while two have landlocked regions and one has no lagoons. In addition, none of the islands have any streams or rivers and because they are coral atolls, there is no drinkable ground water. Therefore, all of the water used by Tuvalus people is gathered via catchment systems and is kept in storage facilities. Tuvalus climate is tropical and is moderated by easterly trade winds from March to November. It has a heavy rain season with westerly winds from November to March and although tropical storms are rare, the islands are prone to flooding with high tides and changes in sea level. Tuvalu, Global Warming, and Rising Sea Levels Recently, Tuvalu has gained significant media attention worldwide because its low-lying land is so susceptible to rising sea levels. The beaches surrounding the atolls are sinking due to erosion caused by waves and this is exacerbated by rising sea levels. In addition, because the sea level is rising on the islands, Tuvaluans must continually deal with their homes flooding, as well as soil salination. Soil salination is a problem because it is making it difficult to get clean drinking water and is harming crops as they cannot grow with the saltier water. As a result, the country is becoming more and more dependent on foreign imports. The issue of rising sea levels has been a concern for Tuvalu since 1997 when the country began a campaign to show the need to control greenhouse gas emissions, reduce global warming and protect the future of low lying countries. In more recent years though, the flooding and soil salination have become such a problem in Tuvalu that the government there has made plans to evacuate the entire population to other countries as it is believed that Tuvalu will be completely submerged by the end of the 21st century. Resources and Further Reading Central Intelligence Agency. (2010, April 22). CIA The World Factbook Tuvalu.Infoplease.com. (n.d.) Tuvalu: History, Geography, Government, and Culture - Infoplease.com.United States Department of State. (2010, February). Tuvalu (02/10).

PUBLIC OPINION OF THE SEPTEMBER 11 EVENT Research Paper

PUBLIC OPINION OF THE SEPTEMBER 11 EVENT - Research Paper Example They vary from large, official polls such as those done by Zogby, to smaller, casual polls of partial range, and unscientific internet polls. The issues here relate particularly to uncertainties about the conventional account, and in all incidences were part of a set of questions dealing with wider matters, typically of a political nature (Zogby Poll, 2004-2006). September 11 remains, above all a massive human disaster. However, September 11 also posed a significant and premeditated confront not just to America but to the globe at large. The aim of the terrorists was not just Washington and New York but the very morals of freedom, acceptance and civility which strengthen people’s way of life. Ever since the September 11 hits, fears have been raised concerning the conventional account of measures. There have been a number of conspiracy theories signifying that affiliates of the U.S government may have intentionally covered-up and erroneous events, in order to bury negligence or even involvement. The first Zogby opinion poll was done in August 2004, on the day of a Republican National gathering, on 808 arbitrarily chosen inhabitants of New York State. It established that 49 percent of its inhabitants and 41 percent of its people trust individuals inside the US government (Zogby Poll, 2004-2006). The second main Zogby poll on 9/11 was done in May 2006. It was a phone interview or interrogation of 1,200 arbitrarily chosen adults from all over the United States, comprising of 81 queries, with a 2.9 percent scope of inaccuracy. One of the questions is: "The World Trade Center construction 7 skyscraper that was not attacked by any planes for the period of the September 11th hits, but still absolutely collapsed later on the same day. This subside was not probed by the 9/11 Commission. Are you conscious of this skyscrapers collapse or rather subside, and if so do you consider that the Commission